Consistently High Web Performance Increases Conversion Rates
For every 100ms increase in load time for Amazon.com servers, sales decreased by 1%. Consequently, it's easy to see why Web retailers are looking to improve performance, as there is a direct correlation between conversion rates and revenue. However, web retail's volatile nature makes this a challenge. Achieving the required performance needed to accommodate load spikes using conventional, disk-based technology is unaffordable for most companies; yet achieving that performance can be critical. An influx of orders received during holidays or when a product goes viral on the web, can make or break a company.
Fusion's ioMemory eliminates database latency with a persistent, high-performance, high-capacity memory tier that offers web retailers the following benefits:
Consistently high performance that increases conversion rates
A simpler, more reliable and maintainable system
Higher return on investment, and lower total cost of ownership
Web Retailer Wine.com Increases Online Transactions by over 12x
For half the cost of a SAN upgrade, resource-constrained Wine.com gets a simpler, more powerful, and more reliable system with Fusion-io.
"Our holiday season went very well without any problems. In fact, due to the Fusion-io product, we did not have many of the problems that we normally have had this time of the year." -Geoffrey Smalling, CTO of Wine.com